The Unscented Company

the unscented company

the unscented company

Montreal, Quebec, Canada

The Unscented Company was launched in 2016, a complete line of unscented home + body care on two founding principles. Firstly, they redefine the notion of clean by offering exclusively unscented all natural products. They believe powerful cleaning can be free of fragrances and we could all be better for it. Secondly, they design their packaging for conscious living by allowing customers the ability to refill their bottles either at home or in-store. A significant reduction of our collective plastic footprint. 

Their commitment goes beyond products and packaging. They are a Certified B Corporation, a growing community of more than 2000 companies working together toward 1 unifying goal: to redefine success in business. They aspire to meet the highest standards of verified performance, transparency, and accountability, taking into account workers, the local community and the environment. Start fresh.


anie rouleau-the unscented company

Tomorrow's business will have to be inclusive, transparent and socially  and
responsible for the collective good, Anie believes.

A Montrealer from a family of entrepreneurs, Anie, founding president of Baléco, launched her business without compromising her values ​​and beliefs. That's why she chooses to redefine the notion of cleanliness by creating a range of eco-friendly products for the body and the house designed for a sustainable lifestyle.

In 1992, she graduated from the University of Ottawa with a Bachelor of Commerce degree with a major in finance in her pocket. She joined Hydrocom International, the family business. Quickly appointed vice-president, she leaves Quebec and then founds Hydrocom USA in Birmingham, Alabama. Following the sale of the company, she assumes the chairmanship of the Canadian subsidiary
of Maclean Power Systems prior to becoming President of Commensal's Management Company.

Anie is motivated by new challenges. Her values ​​guide her choices. Fervent defender of local buying, she sits on the board of directors of Made in Montreal. Sensitive to ethical and feminine governance, she acts as a mentor for young women in business. She also participates in groupings that promote entrepreneurship in Quebec. 

Anie strongly believes that a company's societal values ​​do not stand in the way of
profitability. This is why she is taking on the role of ambassador for BCorp, giving
conferences on this new business model. As an entrepreneur invited to HEC, UQAM and ÉTS, s
he is also asked to discuss the importance of including her values at the heart of running her business.

Mother of two, Anie is motivated by her desire to protect future generations. In
focusing on innovation and eco-design in an industry where sustainable development is far from being a concern, with Baléco, she seek to define the company of tomorrow in a context that's transparent, respects employees, the community and the environment.